PRODUCE
Give your body what it needs to create energy.
THE CAPACITY CHALLENGE
10 Weeks to More Energy, Better Recovery &
Greater Capacity for the Life You’re Building
For the first time, I’m bringing the Capacity Framework, previously reserved for my concierge-level private clients, into a small group coaching experience.
You’re already capable of a lot. But what if the energy, resilience, and capacity you’re operating with today isn’t actually your ceiling?
THE CAPACITY CHALLENGE
10 Weeks to More Energy, Better Recovery &
Greater Capacity for the Life You’re Building
For the first time, I’m bringing the Capacity Framework, previously reserved for my concierge-level private clients, into a small group coaching experience.
You’re already capable of a lot. But what if the energy, resilience, and capacity you’re operating with today isn’t actually your ceiling?
“All of the little tips and tricks have been real game changers.”
“All of the little tips and tricks have been real game changers.”
Small, strategic changes can have a much bigger impact than you think. Hear what happened
when Rob started putting them into practice.
Small, strategic changes can have a much bigger impact than you think. Hear what happened when Rob started putting them into practice.
“My stress levels are way down.”
My stress levels are way down, I'm walking around in a lot less pain. The before and after, it's like flipping a light switch.
“I just feel calmer. I feel more centered.”
I just feel calmer. I feel more centered.
“I feel so much better all around. That alone has been invaluable.”
That alone has been so invaluable.
Most high performers have learned how to push through low energy, override stress, and compensate for poor recovery, often without realizing how much it’s costing them.
More caffeine. More supplements. More biohacking. More optimization.
But building greater capacity doesn’t have to mean adding more.
You won’t need to buy supplements, expensive tools, or the latest biohacks to do this.
Instead, we’ll focus on identifying what’s quietly draining the capacity you already have and strengthening the systems that create and protect it.
The Capacity Challenge is an 10-week hybrid coaching experience
designed to help you build more energy, resilience, and capacity for the work, people, and life that matter most.
THE 5 LAWS OF CAPACITY
THE 5 LAWS OF CAPACITY
Over ten weeks, we’ll work through the five systems that determine how much capacity you actually have:
PROTECT
Identify and eliminate the hidden leaks draining it.
RECOVER
Improve your ability to return to baseline, repair, and recharge.
CHANNEL
Direct your energy toward what actually matters.
SUSTAIN
Build a system that continues working when life gets demanding.
WHAT YOU’LL WALK AWAY WITH
WHAT YOU’LL WALK AWAY WITH
By the end of the ten weeks, the goal is for you to have:
More consistent daily energy
Better sleep and deeper recovery
A more resilient stress response
Less burnout, overwhelm, and mental load
A clearer understanding of what your body actually needs
Simple systems for hydration, nutrition, recovery, stress, and energy
More capacity for your business, family, relationships, and life
WHAT IT LOOKS LIKE
WHAT IT LOOKS LIKE
Your Capacity Assessment + Baseline
Identify where your capacity stands today, where your biggest leaks are, and which areas of your system need the most attention. You’ll then reassess at the end of the eight weeks to see what's changed.
8 Live Capacity Coaching Sessions
One focused session each week to help you understand and improve the systems driving your energy, recovery, resilience, and performance.
The Capacity Playbook
Your guide to the frameworks, tools, checklists, exercises, and protocols we use throughout the challenge.
10 Weekly Capacity Challenges
One high-impact implementation focus each week so you're not just learning, you're changing how you live, work, and recover.
The Capacity Reset Protocol
A simple protocol for those times when travel, stress, poor sleep, intense work, or life knocks you off your baseline, so you can bounce back faster.
Your Personal Capacity Plan
At the end of the challenge, you'll build your own Capacity Operating System — your foundations, non-negotiables, recovery strategies, and personal plan for maintaining your capacity long-term.
Call Recordings + Lifetime Access
Miss a call? Want to revisit something six months from now?
You'll have lifetime access to the recordings, Capacity Playbook, tools, and resources from the program.
CREATE CAPACITY FOR THE LIFE YOU ACTUALLY WANT TO LIVE
CREATE CAPACITY FOR THE LIFE YOU ACTUALLY WANT TO LIVE
More capacity means more than having more energy.
It means having the physical, mental, and emotional resources to show up fully for the things that matter most to you.
To build the business.
Be present with your family.
Take on the next challenge.
Travel. Train. Create. Lead.
And still have something left at the end of the day.
The goal is to build a system that can support the life you’re creating.
One that can perform, recover, repair, adapt, and expand as your life changes.
We’re building the capacity to show up fully for your work, your people, and your life.
Sign up to be notified about the next cohort.
Sign up to be notified about the next cohort.
JOIN THE FOUNDING COHORT
JOIN THE FOUNDING COHORT
Cohort One is intentionally limited to just 20 participants.
This isn't designed to be a massive online course.
I want the ability to coach, answer questions, troubleshoot, and help you actually apply this framework to your life throughout the eight weeks.
And because this is the inaugural cohort, the first 20 participants will receive access at a one-time Founders rate.
This pricing will never be offered again.
COHORT ONE
Cohort One Investment
$997
Start Date:
September 29th
Enrollment Closes:
September 24th, or when all 20 spots are filled
(whichever comes first)
Your Enrollment Includes:
10 weeks to build the capacity your life requires.
Sign up to be notified about the next cohort.
Frequently Asked Questions
Frequently Asked Questions
How much time will this take each week?
This is designed for people who already have full lives and demanding schedules.
Plan for the weekly live session plus time to implement that week's challenge and action steps.
You won't be given hours of videos or homework to complete. The goal is to help you apply what you're learning in your actual life, not give you another curriculum to keep up with.
Is this personalized or is it just a group course?
This is a group coaching experience, but you won't simply be handed generic information.
You'll complete a Capacity Assessment at the beginning of the program to identify your individual strengths, bottlenecks, and capacity leaks, and you'll be given a custom “Start Here” roadmap to help you build momentum right out of the gate.
Throughout the ten weeks, you'll use the framework and coaching to apply the strategies to your own life, and you'll finish with your personalized Capacity Plan.
What if I can't attend one of the live calls?
All live calls will be recorded and added to the program hub, so you can catch up if you need to miss one.
You'll also receive the corresponding resources and action steps so you can continue moving through the program with the group.
Is this a health program?
Yes, health is a major part of building capacity, but it's not the whole picture.
We'll work through the foundational health factors that directly impact your energy, focus, resilience, and performance, including hydration and minerals, nutrition and blood sugar, movement, sleep and recovery, nervous system regulation, and the daily habits that influence how your body produces and uses energy.
But we won't stop at physical health. We'll also look at your mental and emotional load, stress patterns, relationships, boundaries, priorities, and how you're actually using the capacity you create.
The goal isn't simply to make you “healthier.” It's to help you build a body, brain, nervous system, and life that can support everything you're asking of it.
Do I need to be experiencing burnout, fatigue, or health problems?
No. Capacity isn't just about fixing something that's wrong.
You may already be successful, productive, and relatively healthy and still recognize that your current way of operating requires more energy than it should, or that you want more available for your family, relationships, creativity, leadership, health, or next level of growth.
The goal isn't simply to recover from burnout. It's to intentionally build the capacity for the life you want to create.
Are payment plans available?
Yes. While APEX does not offer an in-house payment plan for the Capacity Challenge, flexible payment options are available at checkout through Affirm and other available payment providers.
Depending on your eligibility and the option you select, you may be able to spread your investment across multiple payments rather than paying the full amount upfront. Available terms, payment amounts, interest rates, and approval are determined directly by the payment provider and will be shown at checkout.
How many people will be in the program?
This founding cohort is limited to 20 participants.
Keeping the group small allows us to create a more interactive coaching experience and give participants more opportunity for support during the eight weeks.
How long will I have access to the materials?
You'll receive lifetime access to the Capacity Playbook, program resources, and call recordings from your cohort so you can return to them whenever you need a reset or recalibration.
What is the refund and cancellation policy?
Because the Capacity Challenge is a small-group coaching program limited to only 20 participants, your enrollment reserves one of a limited number of spots.
Cancellations requested at least 10 days before the September 29 kickoff are eligible for a refund, less any non-refundable payment processing fees.
Beginning September 19th, all enrollments are final and non-refundable. This includes participants who enroll on or after September 19th.
Once the program begins, refunds will not be provided for missed sessions, scheduling conflicts, changes in availability, lack of participation, or failure to complete the program.
If you choose to finance your purchase through Affirm or another third-party payment provider, your financing agreement is between you and that provider and is subject to their terms. Using a financing option does not change the Capacity Challenge cancellation and refund policy.
In the case of an extraordinary circumstance, APEX Functional Health may, at its sole discretion, offer a credit or transfer to a future program. Credits and transfers are not guaranteed and will be considered individually.
By enrolling in the Capacity Challenge, you acknowledge and agree to this cancellation and refund policy.
What if I still have questions before joining?
If you're unsure whether the Capacity Challenge is the right fit for you, reach out to [email protected] before enrolling. We're happy to help you determine whether this experience aligns with what you're looking for.
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